The strongest indicator that your business is at risk? Denial. If you have ever said to yourself, “My people would never do that,” or “were too small to be worth a fraudster’s time”, you are caught in a cycle of self-delusional naiveté. Most inside theft happens at the hands of a “trusted” team member. In fact, insider theft and fraud aren’t generally committed by experienced criminals.
If you received an iPad for the holidays (or already have one), you own the most powerful productivity tool invented in the last 20 years – it’s like command central for your life and work. I use the iPad as a step-by-step, centralized way to keep tabs on everything related to my business. Over a cup of coffee, I consume highly-relevant information (no Angry Birds at this point in the day) in a low-stress way simply by clicking through my iPad apps in a consciously prioritized order. I’m not actually taking action on anything at this point, just getting an overview of the appointments, current events, and communications that will make me more effective. That way, when I get down to work, I know exactly what should get my attention. The routine is always the same, so I never have to remember what I need to do except to open my iPad before I officially start the day. The process takes me about 20 minutes, and by the time I get to work, my brain has sorted most of the information and knows where to start. Here’s how I consciously prioritize my apps (see screen shot):
It seems like every day consumers are learning of data breeches from companies like Sega, Sony and Google. Major corporations like these tend to have the funds and resources to recover from an attack, but for small businesses, that’s often not the case.
A slow response and lack of communication with customers are among the missteps many small businesses make when facing an attack, both of which can cause irreparable damage to the business.
“When consumers are a victim of ID fraud based on interaction with a small business, 1 in 3 never come back,” said Phil Blank, senior analyst for security and fraud at Javelin Strategy & Research.
Think of your move into social media (Facebook/Fan/Business Pages, LinkedIn, Twitter, YouTube, etc.) like you would approach the task of helping your fifteen-year-old daughter prepare to drive on her own. You love her more than anything on earth and would do anything for her (just like you will go to great lengths grow your business), but that doesn’t mean you just hand her the keys. Trying to forbid or ignore the movement into social marketing is like telling your teen that they can’t get their license. It isn’t going to happen, so you might consider putting down the denial and controlling those pieces of change that are within your power. The task is to maximize the positives of her newly bestowed freedom while minimizing any negatives; the same is true in social media.
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