This post is a summary of an excellent article appearing in USA Today By Byron Acohido, Scott Martin and Jon Swartz.
It’s a heated competition to tap what many experts predict will be the next big Internet gold rush — online advertising — Google and Facebook laid down very big bets, during a week when European regulators are hashing out strict new rules that could prevent much of what the tech giants seek to do.
Google signaled its intent to begin correlating data about its users’ activities across all of its most popular services and across multiple devices. The goal: to deliver those richer behavior profiles to advertisers.
Likewise, Facebook announced it will soon make Timeline the new, more glitzy user interface for its service, mandatory. Timeline is designed to chronologically assemble, automatically display and make globally accessible the preferences, acquaintances and activities for most of Facebook’s 800 million members.
The post appears like it’s coming from a known friend. It’s enticing (“check out what our old high school friend does for a living now!”), feeds on your curiosity and good nature, begs you to click. A quick peek at the video, a chance to win a FREE iPad or to download a coupon, and presto, you’ve just infected your computer with malware (all the bad stuff that sends your private information to criminals and marketers). Sound like the spam email of days gone by? You’re right – spam has officially moved into the world of social media, and it’s like winning the lottery for cyber thugs.
What is Social Spam?
Nothing more than junk posts on your social media sites luring you to click on links that download malicious software onto your computer or mobile device.
Anderson Cooper’s 1st show of the year brought a panel of experts to discuss New Year’s resolutions, why we make them and how we can better keep them. Identity theft expert John Sileo closed out the show with 3 Tips for Avoiding Scams in the new year. Click on the video to the left to view the segment. Anderson and John discuss smartphone stupidity, passwords and social networking privacy.
Identity Theft Expert John Sileo Appears on the Anderson Cooper New Year’s Resolution Special.
John Sileois an award-winning author andspeaks internationallyon the dark art of deception (identity theft, data privacy, social media manipulation) and it’s polar opposite, the powerful use of trust, to achieve success. He is CEO of The Sileo Group, which advises teams on how to multiply results and increase performance by building a culture of deep trust. His clients include the Department of Defense, Pfizer, the FDIC, and Homeland Security. Sample his keynote or media appearances on Anderson Cooper, 60 Minutes or Fox Business. Contact him on 800.258.8076.
Do you have a nagging sense that Facebook isn’t always straight with you about how they share your personal information, photos, posts, friend lists, networks, likes and surfing habits? That they are selling your data in ways that you have never even imagined?
Your instincts are dead on. Facebook has been saying one thing to our faces and doing another behind our backs. Facebook is in pre-IPO mode and has the propaganda machine running overtime like Big Brother at an Animal Farm.
Enter the Federal Trade Commission (FTC). The FTC just released a formal complaint identifying eight counts against Facebook for violating the Federal Trade Commission Act. The FTC confirmed what we’ve always known: Facebook tells us what they think we want to hear, not necessarily the truth. Here are the details of Facebook’s dishonesty:
Under the guise of increasing user privacy, Facebook has consistentlyprovided their advertisers with ever-expanding access to sensitive user information, not less.
Business Killers: Identity Theft and Data Breach Protection Webinar on November 10
On November 10, I will host an interactive webinar sponsored by Deluxe that will explore how small businesses can protect themselves from identity theft. As someone who lost more than $300,000 and my small business to identity theft, this is a topic I care about deeply. In addition to delivering keynote speeches at conferences, I also provide consulting and guidance to organizations like the Federal Trade Commission, Pfizer and the Department of Defense on how to best protect the sensitive data inside of their organizations.
During this multi-part webinar, I will provide simple, actionable tools and advice to help small businesses protect their data and retain information privacy. I’ll also explain how the information economy has shifted the competitive landscape and increased our data exposure. Attendees will learn the following:
I’ve got a neighbor who’s going back to college this week and reminds me that this is by far the highest risk group for identify theft and it’s for a couple of reasons. When these kids are going off to college, it’s the first time they are getting true financial independence, which might never have been trained to handle. They have access to credit cards, to new bank accounts, and they’re managing it themselves. That’s a huge red flag that there’s going to be trouble. Number two, they’re going into an environment where their stuff is not particularly protected. They’re in a dorm room, they’ve got roommates that may need extra cash; they know they can take advantage of them. So it’s kind of a high risk environment. The third reason is because they do so much online. There’s so much social media interaction and that’s where ton of information is stolen. So you need to take some of these steps that are in this blog post. Help your students take them. It will help them out not just this year in college but helping them build their financial future going forward. Your identity is pretty much everything in terms of your net worth. You got to take care of it now.
Create a good password and use it only for Facebook.
Don’t share your password.
Change your password on a regular basis.
Share your personal information only with people and companies that need it.
Log into Facebook only ONCE each session. If it looks like Facebook is asking you to log in a second time, skip the links and directly type www.facebook.com into your browser address bar.
Use a one-time password when using someone else’s computer.
Log out of Facebook after using someone else’s computer.
Use secure browsing whenever possible.
Only download Apps from sites you trust.
Keep your anti-virus software updated.
Keep your browser and other applications up to date.
Don’t paste script (code) in your browser address bar.
Use browser add-ons like Web of Trust and Firefox’s NoScript to keep your account from being hijacked.
You already know that every word you type on your browser is being tracked and used to profile and deliver highly-relevant advertisements to you (Big Brother Lives in Your Browser). And you know that most websites install “cookies” onto your computer in order to store relevant information about you (account numbers) that make surfing more convenient, and to gather information that allows advertisers to know more about you. You probably even know how to delete them.
But new research has shown that deleting cookies doesn’t always help. A new breed of cookies, called supercookies, can reconstruct all of your profile history even after the cookie has been deleted. MSN.com and Hulu.com just got caught using supercookies to track your surfing habits in stealth mode (you have no way of knowing that it’s happening, and you can’t do anything about it). The Wall Street Journal had this to say about supercookies and history stealing:
Why You Should Share Facebook Privacy Settings with Friends
A true friend does more than just post updates about their conquests on your wall. They share information with you that makes your life better, even if it isn’t exactly what you want to hear. And you do the same for them. But are your friends unwittingly sharing too much information about you with others (strangers, advertisers, app developers, scammers)? Probably. For example, if they (or you) haven’t customized your privacy settings lately, you are giving Facebook permission to:
Publish your name, photo, birth date, hometown and friend list to everyone?
Indirectly share your restricted data with outsiders through your friends?
Let your friends check you in to embarrassing locations where you aren’t?
Post your Likes as advertisements on friends’ walls using your name?
Authorize Google to index, access and share your information on the web?
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