I’m starting a new video series on my AskSileo YouTube channel to address common questions that parents have about their kid’s safety on Facebook and online privacy in general.
AskSileo Episode 1: Children’s Safety on Facebook and Social Networking (drawing from first-hand experience)
I get this question all of the time: Is my kid safe on Facebook? The answer to that questions depends on three basic factors:
The amount of time you have invested in helping your child set up their Facebook account. If you haven’t spent at least 90 minutes in the process, they are in no way safe. It takes at least 1.5 hours to wisely populate their profile, customize privacy and security settings and read through the Facebook Data Use Policy (notice that Facebook no longer refers to it as a privacy policy, because the reality is that you have almost no privacy on Facebook).
Satisfaction with social-networking powerhouse Facebook has slumped, according to the latest survey from the American Customer Satisfaction Index — hitting a new record-low score in the social media category that placed it in the five lowest-scoring companies out of more than 230 surveyed. There are several immediate factors that undermine user trust:
Inconsistency. Facebook’s user interface changes constantly (think Timeline) and this inconsistency leaves users feeling like they don’t know what to expect next from the social media site. Consistency builds trust, but Mark Zuckerberg doesn’t seem to have much vision for consistency.
Lack of Transparency. The average user has very little comfort with or knowledge about how Facebook is collecting, analyzing, using and selling their personal data. While Facebook has a range of privacy and security settings, most users still don’t comprehend the enormity of the information that Facebook collects on them. This lack of transparency leaves users with a bad taste in their mouth, like they are being cleverly deceived for the sake of profit.
This post is a summary of an excellent article appearing in USA Today By Byron Acohido, Scott Martin and Jon Swartz.
It’s a heated competition to tap what many experts predict will be the next big Internet gold rush — online advertising — Google and Facebook laid down very big bets, during a week when European regulators are hashing out strict new rules that could prevent much of what the tech giants seek to do.
Google signaled its intent to begin correlating data about its users’ activities across all of its most popular services and across multiple devices. The goal: to deliver those richer behavior profiles to advertisers.
Likewise, Facebook announced it will soon make Timeline the new, more glitzy user interface for its service, mandatory. Timeline is designed to chronologically assemble, automatically display and make globally accessible the preferences, acquaintances and activities for most of Facebook’s 800 million members.
The post appears like it’s coming from a known friend. It’s enticing (“check out what our old high school friend does for a living now!”), feeds on your curiosity and good nature, begs you to click. A quick peek at the video, a chance to win a FREE iPad or to download a coupon, and presto, you’ve just infected your computer with malware (all the bad stuff that sends your private information to criminals and marketers). Sound like the spam email of days gone by? You’re right – spam has officially moved into the world of social media, and it’s like winning the lottery for cyber thugs.
What is Social Spam?
Nothing more than junk posts on your social media sites luring you to click on links that download malicious software onto your computer or mobile device.
Do you have a nagging sense that Facebook isn’t always straight with you about how they share your personal information, photos, posts, friend lists, networks, likes and surfing habits? That they are selling your data in ways that you have never even imagined?
Your instincts are dead on. Facebook has been saying one thing to our faces and doing another behind our backs. Facebook is in pre-IPO mode and has the propaganda machine running overtime like Big Brother at an Animal Farm.
Enter the Federal Trade Commission (FTC). The FTC just released a formal complaint identifying eight counts against Facebook for violating the Federal Trade Commission Act. The FTC confirmed what we’ve always known: Facebook tells us what they think we want to hear, not necessarily the truth. Here are the details of Facebook’s dishonesty:
Under the guise of increasing user privacy, Facebook has consistentlyprovided their advertisers with ever-expanding access to sensitive user information, not less.
Can social media and privacy mix? The short answer is no. Social media is social by nature (meaning others are involved) and is media based (meaning that the materials are designed to be easily communicated and shared). When something is essentially named Share with Others, privacy is an afterthought. But that doesn’t mean it should be completely non-existant, or at least transparent – so that we know what we are sharing with others.
The FTC (Federal Trade Commission) is about to hold Facebook to stronger safeguards regarding user privacy, but in the end, it won’t matter very much because they are leaving Facebook with lots of wiggle room.
Rumor has it that Facebook will soon have to acquire users’ consent before making changes to privacy policies that affect current user data. That is a total contrast to what they’ve done in the past, which is to rewrite their privacy policies to be less protective without so much as giving users a whiff of the changes to their privacy.
Create a good password and use it only for Facebook.
Don’t share your password.
Change your password on a regular basis.
Share your personal information only with people and companies that need it.
Log into Facebook only ONCE each session. If it looks like Facebook is asking you to log in a second time, skip the links and directly type www.facebook.com into your browser address bar.
Use a one-time password when using someone else’s computer.
Log out of Facebook after using someone else’s computer.
Use secure browsing whenever possible.
Only download Apps from sites you trust.
Keep your anti-virus software updated.
Keep your browser and other applications up to date.
Don’t paste script (code) in your browser address bar.
Use browser add-ons like Web of Trust and Firefox’s NoScript to keep your account from being hijacked.
Why You Should Share Facebook Privacy Settings with Friends
A true friend does more than just post updates about their conquests on your wall. They share information with you that makes your life better, even if it isn’t exactly what you want to hear. And you do the same for them. But are your friends unwittingly sharing too much information about you with others (strangers, advertisers, app developers, scammers)? Probably. For example, if they (or you) haven’t customized your privacy settings lately, you are giving Facebook permission to:
Publish your name, photo, birth date, hometown and friend list to everyone?
Indirectly share your restricted data with outsiders through your friends?
Let your friends check you in to embarrassing locations where you aren’t?
Post your Likes as advertisements on friends’ walls using your name?
Authorize Google to index, access and share your information on the web?
A report was recently published claiming that nearly 100,000 Facebook apps have been leaking access codes belonging to millions of users’ profiles. Symantec released the report and said that an app security flaw may have given apps and other third parties access to users’ profiles. Facebook maintains that they have no evidence of this occurring.
In their report, Symantec wrote:
We estimate that as of April 2011, close to 100,000 applications were enabling this leakage. We estimate that over the years, hundreds of thousands of applications may have inadvertently leaked millions of access tokens to third parties.
These “access tokens” help apps interact with your profile.They are most often used to post updates from the application to your wall. When you add the applications to your profile you, as the Facebook user, is giving the apps access to your information by accepting their conditions. According to the investigation, these tokens were included in URLs sent to the application host and were then sent to advertisers and analytics platforms. If the recipient recognized the codes (meaning they have to be qualified to read and write HTML code), they could gain access to the user’s wall’s and profile.
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