How do I Get Businesses to Ask For Photo ID?
[youtube http://www.youtube.com/watch?v=HEZkPZlskh0&rel=0]
You’ve probably heard that instead of signing the back of your credit card, you can protect yourself by putting the words “Photo ID required” or “See photo ID”. So we went out to test this method to see if it actually gets people to do that. I presented my card at various shops (sporting goods stores, frozen yogurt stands, fast food joints…) and filmed the transactions. In this small sampling, I found five who did not ask for my ID and six that did.
I wonder if you can guess what the difference is between the people who didn’t ask for my ID and the ones who did. The answer? I had written “Photo ID Req’d.” on the FRONT of my card (in several places, in fact) in the cases where it was requested and only on the back where it was not.
