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Microsoft has announced that the latest version of Internet Explorer will offer users a new anti-tracking privacy feature. This will help prevent marketing and advertising companies from watching where you surf and what you do online without your consent. Users will be able to set their preferences to prohibit companies from obtaining sensitive tracking information. This is a first step in the right direction – browsers should step up as the first line of defense against unwanted information collection.
This comes at a time where advertisers want to reintroduce the use of deep packet inspection in order to more closely watch and market to consumers online. This method reads and analyzes raw packets of your personal data as they travel across the Internet – for obvious reasons deep packet inspection has been the subject of much controversy. Internet users are becoming more aware that what they do online is not private and are beginning to ask for tools to protect their browsers from spying.
Posted in Cyber Data Security, Identity Theft Prevention by Identity Theft Speaker John Sileo.
Tags: Browser, Deep Packet Inspection, identity theft expert, Identity Theft Prevention, Internet Explorer, Internet Explorer 9, John Sileo, Microsoft Internet Explorer, Spying, Tracking, Tracking Protection Lists, Web Browser Tracking
According to the Wall Street Journal, profiling methods for Internet users are coming back and are more intrusive than ever. Advertisers may begin to use a technology known as “deep packet inspection,” which reads and analyzes the raw packets of your personal data that travel across the internet.
These packets contain all of your online activity – not just your web browsing – and therefore can be more dangerous than “cookies”. With the information they gather online, advertisers target ads directly to you based on your online history. Have you ever felt like all the advertisements on sites were for services you have used or would use? Well they often are, and with deep packet inspection, they will be even more specific! The use of this technology gives advertisers the ability to show you ads based on extremely detailed information. It is so specific that they could theoretically tell if you are online for work or for fun, though they don’t necessarily distinguish on this trait when serving up ads. They can also tell the difference between your usage style and that of your spouse or kids. Thanks to the WSJ for this simple graphic of how deep packet inspection can work:
Posted in Cyber Data Security, Identity Theft Prevention by Identity Theft Speaker John Sileo.
Tags: Deep Packet Inspection, Information Exposure, John Sileo, Kindsight, Phorm
