According to TIME Newsfeed, Facebook is taking on a new marketing giant – Groupon. Groupon.com has gained popularity extremely fast due to the huge discounts they offer users on a daily basis. Their average discount ranges from 50% to 80% off of food, services, shops and entertainment. They boast over 18 million subscribers and have sold over 12 million deals. It is no wonder that Facebook would want a piece of the action — when Groupon featured clothing giant GAP on their site, they sold 400,000 deals, making them $11 million.
But there is a catch: Facebook Deals only goes hand in hand with Facebook Places. In order to receive the promotions, you have to use their location sharing app and “check in” to get the deal. In other words, to gain the benefits offered by Facebook Deals, you have to sacrifice more privacy. Groupon only asks users for their city location in order to tailor deals to their area. To take advantage of a deal, you must share your address and billing information, and that is done on their secure checkout site.
Posted in Fraud Detection & Prevention, Identity Theft Prevention, Online Privacy by Identity Theft Speaker John Sileo.
Tags: Facebook Deals, Facebook Places, Groupon, Privacy, Sileo
