LifeLock’s New Identity (Theft Monitoring)
LifeLock has been the victim of identity theft, and it will ultimately improve their product.
Over the weekend, LifeLock, the identity theft prevention marketing machine, lost a piece of who they are (were) when a judge stripped them of their most fundamental prevention tool — automatic fraud alerts on consumer credit reports. The net result is that LifeLock is having to strengthen it’s underlying identity theft monitoring architecture to fill the marketing hole, moving its product closer to superior identity surveillance services such as CSIdentity Protector.
I have never been the strongest supporter of LifeLock. Why? Because most every protection they offered out of the gate were steps you could take for yourself, for free. For example:
- Place a Fraud Alert on your credit files. (A stronger solution is to Freeze Your Credit with Experian, Equifax and TransUnion.)
- Opt Out of financial junk mail.
