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Here’s a spooky thought: there’s a good chance your online reputation could outlive you on the web – and still be vulnerable to attacks.
Have you ever wondered what will happen to your digital information after you’re gone? It’s a morbid topic, but no less important than dividing up your estate or making plans for your life insurance. Even once you’re no longer posting or “liking” on networks like Facebook, it’s possible that your name will stay active, unless you take plans to deactivate it. And if you don’t, you leave it to the whims of whichever company controls your data – or hackers that manage to steal it.
Some systems already exist to help cope with this situation. Facebook lets you turn the page of a recently departed loved one into a memorial site. Google has recently announced a service currently called “Inactive Account Manager” to allow you to set up “retirement” plans for your profiles after they go a certain amount of time without being used. This is worth considering even if you have no plans of shuffling off this mortal coil any time soon, as it’s a way of keeping forgotten email addresses and other services from cluttering up your computer and impacting your online reputation.
Posted in Digital Reputation & Trust by Identity Theft Speaker John Sileo.
Tags: Online Reputation
Those interested in how to prevent identity theft can attend the InsightOne20 conference on March 16, where John Sileo will be presenting along with Seth Godin. Guests can register for the event on the InsightOne20 website.
The presentation, entitled “Spies, Hackers and Facebook Attackers: Bulletproofing Your Privacy & Profits in the Digital Age,” will contain information and instruction on how best to avoid the pitfalls of digital privacy and social media. The conference is hosted by City National Bank, and is considered a premiere event for small businesses. It will take place at the LA Convention Center.
Businesses of all sizes have many risks to consider when it comes to the stakes of modern commerce. Social media and even basic online browsing bring with them a host of dangers that concern your digital reputation. But the risk is especially palpable for startups and growing companies that may not yet have a strong security network in place. All data is valuable, and this presentation will seek to impart some wisdom about the best way to keep your information secure while promoting healthy online habits.
Posted in Digital Reputation & Trust by Identity Theft Speaker John Sileo.
Tags: “How to Prevent Identity Theft”, digital reputation, Online Reputation
Your social media privacy, if ignored, could can leave your digital reputation on life support.
Everyone from CEOs and company founders to part-time employees leave their own digital footprints on social media platforms, and how they comport themselves doesn’t always stay as private as it might seem. That’s why it’s important to think carefully about exactly what information you’re putting out there. Even a popular site like OkCupid.com, which prides itself on its smart, statistic-driven design, temporarily made its users’ information public through a security glitch last month.
The glitch was in the company’s “Crazy Blind Date” app, which normally only reveals its members’ first names, locations, sexual preferences and a scrambled photo. Although it lasted less than a day and there were reportedly no instances of data being stolen, users found their information at risk and out of their control.
Posted in Online Privacy by Identity Theft Speaker John Sileo.
Tags: digital reputation, Online Reputation, Social Media Privacy, ways to avoid identity theft
Are we entering an age where one’s digital reputation is a form of career currency – or are we already there?
That is the subject of an article in Forbes last month that gets some things right and others wrong. It absolutely seems like online histories and reputations could become more important than resumes, portfolios and credit scores.
Our digital footprints are already considered by others when determining if they want to hire or do business with us. And many people don’t even have a traditional resume anymore, but have substituted it with a LinkedIn profile.
Forbes goes through a handful of questions and offers its own answers on the topic. Yes, everything we do on the Web, from Facebook to Twitter to LinkedIn, is becoming more and more connected, meaning that they influence one another as well as how others perceive us. But, there are a few things that the article misses the mark on.
Posted in Digital Reputation & Trust by Identity Theft Speaker John Sileo.
Tags: digital reputation, internet privacy, Online Reputation
Get this. A new study says that your Facebook status updates are more memorable to people today than carefully crafted lines from a book. If that’s not proof that social media exposure has real impact and an insanely long shelf-life, I don’t know what is.
A team of psychologists from the University of California published their research in the academic journal “Memory and Cognition.” They collected hundreds of Facebook posts from undergraduate research assistants and the same number of random phrases from recently published books sold on Amazon.
They made sure that the specific context was taken out so that the status updates and book excerpts stood completely on their own. Study participants were asked to memorize them. As it turns out, those Facebook statuses we throw up all willy-nilly stick with a person 1.5 times more than the words written by published authors.
Posted in Digital Reputation & Trust by Identity Theft Speaker John Sileo.
Tags: Online Reputation, social media exposure, social media reputation
Your old web accounts are like digital zombies, stalking you from the shadows. Take a second to think back to all the websites, online services, social media platforms and other accounts you have signed up for over the years.
How many of the ones you no longer bother with have you completely deactivated rather than just ignored like muscles slowly atrophying? Here’s a scary lesson in online reputation management.
A recent PC World article explores the topic of “zombie accounts” and how we so often just stop using them and forget they are there, never actually shutting them down for good. Which means they are still out there.The article even cites one of the head honchos at Symantec Security Response who claims that while these zombie accounts can be hacked, they don’t necessarily present any greater risk than your active ones do. Survey says … wrong.
Posted in Digital Reputation & Trust by Identity Theft Speaker John Sileo.
Tags: digital reputation, Online Reputation, online reputation management
The San Francisco Chronicle editorial board’s recent assessment of the internet as a “wild west frontier” could not be more accurate. As a relatively new “frontier,” the lack of basic governing principles on the internet – what is permissible, who is in control, what constitutes online privacy – has produced a relatively lawless space where chaos is the dominating force.
Right now, you are not in control of your online information; corporations can treat it in almost any way they wish and without legislation, they will continue to take advantage of the wild west.
Lawmakers have tried to bring some control to the internet frontier and reduce widespread copyright infringement through initiatives like SOPA and PIPA, but they’ve been met with overwhelming resistance from a growing chorus of free speech advocates.
Posted in Digital Reputation & Trust by Identity Theft Speaker John Sileo.
Tags: online privacy, Online Reputation
Michigan Governor Rick Snyder signed a bill last week prohibiting employers and educational institutions in the state from asking applicants and students for passwords to their email and other online accounts, including social media sites such as Facebook and Twitter.
"Cyber security is important to the reinvention of Michigan, and protecting the private internet accounts of residents is a part of that," Snyder said in a press statement. "Potential employees and students should be judged on their skills and abilities, not private online activity."
But, how private is "private online activity?" The sister of Facebook founder Mark Zuckerberg was enraged recently when a picture she posted to the social media site was sent out to millions of people via Twitter by another user.
Posted in Digital Reputation & Trust by Identity Theft Speaker John Sileo.
Tags: Online Reputation, online reputation management
For six years I have done almost nothing professionally but study and speak on phenomenons that drive companies out of business or otherwise destroy their reputation. In the process, I have discovered what I consider to be an under-recognized and highly powerful maxim that remains relatively untapped both by people (especially leaders), and by businesses. We talk about it, but we rarely take an active role in improving it.
Reputation gets you what you want.
I know this because I have seen countless people’s reputation destroyed by identity theft (including mine when I was thought to be a criminal) and hundreds of businesses’ reputations wrecked because of data breach, social networking over-exposure or reputation hijacking. I know this because I’ve worked as a reputation management partner to companies that aggressively manage what the world thinks of them from an offensive perspective – they cultivate it long in advance of any attack.
Posted in Digital Reputation & Trust, Fraud Detection & Prevention by Identity Theft Speaker John Sileo.
Tags: Bad Reputation, Expert, John Sileo, Management, Online Reputation, Reputation & Trust, Reputation Management Partners, Reputation Speaker
