Opening Pandora’s Privacy Box
I am a huge fan and frequent user of Pandora, the internet radio station that plays songs based on learned music preferences (if you like the Avett Brothers, it knows you will probably also like Dave Matthews, etc.). Pandora is an overwhelmingly popular online radio network app for computers, smart phones and the iTouch. It provides listeners with an informed collection of songs and play-lists based on a comprehensive analysis of over 400 qualities of a song that make it specifically appealing to you. While the financial cost to users appears at first site to be nothing (if you don’t mind the occasional ad), the privacy cost can be exponentially high with Pandora selling your web-surfing habits to advertisers.
Pandora clearly states in its FAQ that they are sharing information such as your age and gender with advertisers.
