This post is a summary of an excellent article appearing in USA Today By Byron Acohido, Scott Martin and Jon Swartz.
It’s a heated competition to tap what many experts predict will be the next big Internet gold rush — online advertising — Google and Facebook laid down very big bets, during a week when European regulators are hashing out strict new rules that could prevent much of what the tech giants seek to do.
Google signaled its intent to begin correlating data about its users’ activities across all of its most popular services and across multiple devices. The goal: to deliver those richer behavior profiles to advertisers.
Likewise, Facebook announced it will soon make Timeline the new, more glitzy user interface for its service, mandatory. Timeline is designed to chronologically assemble, automatically display and make globally accessible the preferences, acquaintances and activities for most of Facebook’s 800 million members.
Identity theft increases a great deal when you are on the road. Start protecting yourself with these Top 5 Identity Theft Tips while traveling:
Travel Data Light. If you don’t have to take it with you, increase your safety and leave it at home. This includes checkbooks, debit cards, excess credit cards, Social Security cards and any excess digital gadgets. Simplicity is Security!
Guard Your Devices. Smartphones and tablets are as powerful as laptops. Turn on the auto-lock passcode to keep others out of your information.
Surf Protected. Stop using the free WiFi hotspots in cafes, airports and hotels, as they are constantly sniffed by cyber criminals. Instead, setup tethering between your mobile phone and tablet or laptop so that you are surfing safely.
Privacy Please! Instead of leaving loads of data unprotected in your hotel room (a major source of theft), hang your privacy sign on the door and let house cleaning know that you do not want to be disturbed. Lowering traffic lowers risk.
Can social media and privacy mix? The short answer is no. Social media is social by nature (meaning others are involved) and is media based (meaning that the materials are designed to be easily communicated and shared). When something is essentially named Share with Others, privacy is an afterthought. But that doesn’t mean it should be completely non-existant, or at least transparent – so that we know what we are sharing with others.
The FTC (Federal Trade Commission) is about to hold Facebook to stronger safeguards regarding user privacy, but in the end, it won’t matter very much because they are leaving Facebook with lots of wiggle room.
Rumor has it that Facebook will soon have to acquire users’ consent before making changes to privacy policies that affect current user data. That is a total contrast to what they’ve done in the past, which is to rewrite their privacy policies to be less protective without so much as giving users a whiff of the changes to their privacy.
Information is the currency and lifeblood of the modern economy and, unlike the industrial revolution, data doesn’t shut down at dinnertime. As a result, the trend is towards hyper-mobile computing – smartphones and tablets – that connect us to the Internet and a limitless transfusion of information 24-7. It is an addiction that employers encourage because it inevitably means that we are working after hours (scanning emails in bed rather than catching up with our spouse).
In the work we do to change the culture of privacy inside of organizations, we have discovered a dilemma: iPads are not as secure as other forms of computing and are leaking significant amounts of organizational data to corporate spies, data thieves and even competing economies (China, for example, which would dearly love to pirate the recipe for your secret sauce). Do corporations, then, sacrifice security for the sake of efficiency, privacy for the powerful touch screens that offer a jugular of sensitive information?
Create a good password and use it only for Facebook.
Don’t share your password.
Change your password on a regular basis.
Share your personal information only with people and companies that need it.
Log into Facebook only ONCE each session. If it looks like Facebook is asking you to log in a second time, skip the links and directly type www.facebook.com into your browser address bar.
Use a one-time password when using someone else’s computer.
Log out of Facebook after using someone else’s computer.
Use secure browsing whenever possible.
Only download Apps from sites you trust.
Keep your anti-virus software updated.
Keep your browser and other applications up to date.
Don’t paste script (code) in your browser address bar.
Use browser add-ons like Web of Trust and Firefox’s NoScript to keep your account from being hijacked.
I just finished an interview with Esquire magazine about the security of webmail applications like Gmail, Windows Live Hotmail and YahooMail. Rebecca Joy, who interviewed me on behalf of Esquire, wanted to know in the wake of the Rupert Murdoch phone-hacking scandal, how secure our photos and messages are when we choose to use free webmail programs.
The simple answer? Not very secure. Just ask Vanessa Hudgens (nude photos), Sarah Palin (complete takeover of her email account) and the scores of celebrities and power figures who have been victimized by email hacking.
Think of using webmail (or any web-based software, including Facebook, Twitter, Google Docs, etc.) as checking into a hotel room. Unlike a house, where you have tighter control over your possessions, the same is not true of a hotel. While you definitely own the items you bring into a hotel room (laptop, smartphone, wallet, passport, client files), you don’t have nearly as much control as to how they are accessed (maids, managers, social engineers who know how to gain access to your room). In short, by using webmail to communicate, you are exchanging convenience for control.
We can be as patriotic as we want to be, but today, the US lags behind other countries in credit card technology and consumer safety. Our current-day magnetic-strip technology is archaic compared to the chip-embedded cards of our European counterparts. Though some larger US retailers are offering support of the “smart-chip” cards, a mandate for their use (and greater protection for the consumer) is down the road. (Click here for the original story on NPR).
Identity Theft Expert John Sileo has partnered with Amazon.com for a limited time to offer the Smartphone Survival Guide for Kindle at 1/4 of the retail price.
The Smartphone Survival Guide: 10 Critical Tips in 10 Minutes
Smartphones are the next wave of data hijacking. Let this Survival Guide help you defend yourself before it’s too late.
Smartphones are quickly becoming the fashionable (and simplest) way for thieves to steal private data. Case in point: Google was recently forced to remove 21 popular Android apps from its official application website, Android Market, because the applications were built to look like useful software but acted like electronic wiretaps. At first glance, apps like Chess appear to be legitimate, but when installed, turn into a data-hijacking machine that siphons private information back to the developer.
How should my business balance the risks of social media with the rewards of this increasingly dominant and highly profitable marketing medium? That’s the very insightful question that a CEO asked me during a presentation I gave on information leadership for a Vistage CEO conference.
Think of your move into social media (Facebook/Fan/Business Pages, LinkedIn, Twitter, YouTube, etc.) like you would approach the task of helping your fifteen-year-old daughter prepare to drive on her own. You love her more than anything on earth and would do anything for her (just like you will go to great lengths grow your business), but that doesn’t mean you just hand her the keys. Trying to forbid or ignore the movement into social marketing is like telling your teen that they can’t get their license. It isn’t going to happen, so you might consider putting down the denial and controlling those pieces of change that are within your power. The task is to maximize the positives of her newly bestowed freedom while minimizing any negatives; the same is true in social media.
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I just finished an interview with Esquire magazine about the security of webmail applications like Gmail, Windows Live Hotmail and YahooMail. Rebecca Joy, who interviewed me on behalf of Esquire, wanted to know in the wake of the Rupert Murdoch phone-hacking scandal, how secure our photos and messages are when we choose to use free webmail programs.
We can be as patriotic as we want to be, but today, the US lags behind other countries in credit card technology and consumer safety. Our current-day magnetic-strip technology is archaic compared to the chip-embedded cards of our European counterparts. Though some larger US retailers are offering support of the “smart-chip” cards, a mandate for their use (and greater protection for the consumer) is down the road. (Click here for the 
