So I’m out to dinner with a professional speaker whose name I’ll drop so that you’ll be impressed. Larry Winget. Larry is the Pitbull of Personal Development and he’ll probably kill me for not putting a trademark after that title, because he owns it. If you have somebody in your life (kid, employee, boss) that doesn’t take responsibility for the life they lead and the work they’re supposed to do, Larry’s your man. Google his name and find out, or go to LarryWinget.com.
But back to my story. I treated Larry to dinner in Phoenix because I owe him a thousand meals for the coaching he gives me and we’re leaving the table when his wife (who is much nicer than Larry) asks if I’ve taken my credit card out of the folder. Nope. God I hate when that happens! Small oversight for someone who lives and breathes security and privacy. I left my card in the folder, on the table and was fully prepared to leave the restaurant!
Is there a chance that someone could be stealing your most profitable business secrets? Competitive intelligence isn’t new, but it certainly has gotten easier with the introduction of ubiquitous high resolution cameras (smartphones), miniature storage devices that hold massive amounts of data (USB drives) and advanced tools of human manipulation (social networking).
Dyson, the British engineering firm behind the popular bagless vacuum cleaners and Airblade hand dryers, accused their German counterpart, Bosch, of planting a mole, or corporate spy, inside their headquarters for two years to steal vital research and development information. Bosch has denied any wrongdoing and refuses to return the technology or intellectual property. In an odd twist, Bosch hasn’t publicly denied planting an inside spy to siphon competitive intelligence from their rival.
In a world of highly competitive and rapid technological advancements, this sort of news brings to mind three crucial questions for businesses wanting to protect their intellectual property:
Privacy. Or lack of it, to be specific. This past week, nude photos of Duchess Catherine (formerly Kate Middleton) were published in several French tabloids. The photos were taken from hundreds of meters away using sophisticated photographic equipment to capture a moment meant to be highly private.
Also this week, Mitt Romney was secretly videotaped at a small fundraising event dismissing 47% of the electorate as victims who take advantage of government and the taxation system.
Put aside for a minute what you think of Kate or Mitt, and ask yourself what you BELIEVE about our right to privacy.
Some people say that in the digital surveillance age, you are naive to think that anything is private. Everything outside of your own walls is fair game. But Romney and the Duchess thought that they were operating inside of their own walls. Others argue that we are entering a dangerous age of constant surveillance, and that the government and corporations are gaining too much access to our images, words and thoughts.
You may think your deceased loved ones are safe from having their identities stolen. Not true! The Death Master File contains data about millions of deceased people including the full name, Social Security number and other personal information. Though you’d think this would be carefully guarded, the Social Security Administration provides the file to the Department of Commerce’s National Technical Information Service (NTIS). NTIS, in turn, distributes it to more than 450 entities including state and local governments, hospitals, universities, financial institutions, insurance companies and genealogy services. Even worse, anyone can access the information through the NTIS website. The cost? $10 for one person or an annual subscription with unlimited access to all of the files of deceased individuals costs $995.
Satisfaction with social-networking powerhouse Facebook has slumped, according to the latest survey from the American Customer Satisfaction Index — hitting a new record-low score in the social media category that placed it in the five lowest-scoring companies out of more than 230 surveyed. There are several immediate factors that undermine user trust:
Inconsistency. Facebook’s user interface changes constantly (think Timeline) and this inconsistency leaves users feeling like they don’t know what to expect next from the social media site. Consistency builds trust, but Mark Zuckerberg doesn’t seem to have much vision for consistency.
Lack of Transparency. The average user has very little comfort with or knowledge about how Facebook is collecting, analyzing, using and selling their personal data. While Facebook has a range of privacy and security settings, most users still don’t comprehend the enormity of the information that Facebook collects on them. This lack of transparency leaves users with a bad taste in their mouth, like they are being cleverly deceived for the sake of profit.
A hacking group known as D33Ds Company leaked about 453,000 hacked email addresses and passwords of Yahoo Voices users in order to send a “wake up call” about poor data security practices at Yahoo. The information posted online was NOT restricted to YahooMail login credentials, but included Gmail, Hotmail, Aol and Yahoo user information. In the past few weeks, there have been similar breaches at LinkedIn, eHarmony, Formspring, Nvidia, and AndroidForum. Whazzzup?
Corporations are clearly ignoring warnings that are now commonplace from privacy and security experts: protect your customer data or lose stock value, subscribers and ultimately, your brand reputation.
The average business will NOT take responsibility for preventing a similar breach of their data until AFTER THEY GET HIT. Which is why 95% of companies will hit the snooze button on the wake-up call.
Fraud Expert John Sileo discusses why your child is 51X more likely to become a victim of ID Theft on Fox Business.
Why are our kids, the very people we most want to protect, so vulnerable to identity theft? Because they have unused, unblemished credit profiles. According to Carnegie Mellon University’s CyLab, 10.2% of the children in a recent report had someone else using their Social Security numbers. That figure is 51 times higher than the rate for adults of the same population.
Thieves steal a child’s identity early on, nurture it until they have a solid credit score, and then abuse and discard it. If it’s not discovered in time, fraudulent use of your child’s identity could mean the loss of educational and job opportunities and starting off adulthood at a serious disadvantage with someone else’s bad credit in her name.
SCAM ALERT! There is a Target texting scam going around. The text looks similar to the one in the picture to the left, and generally says you’ve won a $1,000 gift card if you simply click on the link and collect the money. When you click on the link, it takes you to a Target-looking site that a criminal has set up to collect your private information. The information is then used to steal your identity. In other cases, clicking on the link installs a small piece of malware that takes control of your phone and forwards your private information to the criminals.
Where do the criminals get my mobile phone number to text me in the first place?
They purchase it off of black-market sites on the internet
You give your mobile number away to enter contests, vote on reality shows, etc.
On this episode of Privacy Project, John confronts a coffee drinker about leaving their laptop totally alone as they talked outside on the phone at Starbucks.
America’s top Privacy & Identity Theft Speaker John Sileo has appeared on 60 Minutes, Anderson Cooper, Fox & in front of audiences including the Department of Defense, Pfizer, Homeland Security and hundreds of corporations and associations of all sizes. His high-content, humorous, audience-interactive style delivers all of the expertise with lots of entertainment. Come ready to laugh and learn about this mission-critical, bottom-line enhancing topic.
John Sileo is an award-winning author and keynote speaker on the dark art of deception (identity theft, fraud training, data privacy, social media manipulation) and its polar opposite, the powerful use of trust, to achieve success. He is CEO of The Sileo Group, which advises teams on how to multiply performance by building a culture of deep trust.
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