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Satisfaction with social-networking powerhouse Facebook has slumped, according to the latest survey from the American Customer Satisfaction Index — hitting a new record-low score in the social media category that placed it in the five lowest-scoring companies out of more than 230 surveyed. There are several immediate factors that undermine user trust:
- Inconsistency. Facebook’s user interface changes constantly (think Timeline) and this inconsistency leaves users feeling like they don’t know what to expect next from the social media site. Consistency builds trust, but Mark Zuckerberg doesn’t seem to have much vision for consistency.
- Lack of Transparency. The average user has very little comfort with or knowledge about how Facebook is collecting, analyzing, using and selling their personal data. While Facebook has a range of privacy and security settings, most users still don’t comprehend the enormity of the information that Facebook collects on them. This lack of transparency leaves users with a bad taste in their mouth, like they are being cleverly deceived for the sake of profit.
Posted in Digital Reputation & Trust, Fraud Detection & Prevention, Online Privacy by Identity Theft Speaker John Sileo.
Tags: "Identity Theft, Apathy, data, Data Security Expert, Disillusioned, Distrust, Expert, Facebook, Facebook Distrust, John Sileo, Mistrust, online privacy, Privacy, Security, Sileo, Social Media Privacy, social networking, Statistics, Trust, Users, Value
The 2011 Identity Fraud Survey Report by Javelin was just released, and it shows new trends in identity theft. While the report states that identity theft cases have decreased overall, it is costing consumers more time and money. The good news is that the drive to increase awareness about identity theft is working.
Meanwhile, consumer costs, the average out-of-pocket dollar amount victims pay, increased, reversing a downward trend in recent years. This increase can be attributed to new account fraud, which showed longer periods of misuse and detection and therefore more dollar losses associated with it than any other type of fraud. – Javelin Strategy & Research
Posted in Identity Theft Prevention by Identity Theft Speaker John Sileo.
Tags: 2010, Fraud, Identity Theft Prevention, javelin, John Sileo, social networking, Statistics, Stats
The latest identity theft statistics released by the Identity Theft Resource Center documented 662 data breaches* in the United States in 2010. The message couldn’t be more clear:
Corporations are not yet taking identity theft and data breach seriously enough to properly train their employees, executives, and board on the BOTTOM-LINE DESTRUCTION caused by data breach.
Sure, at this point, many organizations pay lip service to data crimes. They have a privacy policy and their marketing materials state that they do everything in their power to protect your private information. Everything, that is, unless it costs them money to do so. Many corporations tend to hide behind the excuse that in these lean times, they can’t afford to take any additional security steps. But they must understand the disproportionate costs of recovering from theft rather than preventing it. In the simplest of terms, the ROI on data theft prevention training can easily be a thousand-fold. Each record lost, according to the Ponemon Institute, costs, on average, $204 to recover. Lose 1000 records (considered a very small breach), and you are suddenly out $204,000! According to the same study, the average cost for a business to recover from a data breach is $6.75 Million. The average cost to implement identity theft, social engineering and data breach training? In most cases, less than $50,000.
Posted in Fraud Detection & Prevention, Identity Theft Prevention by Identity Theft Speaker John Sileo.
Tags: Corporate Identity Theft, Data Breach, Data Breach Prevention, Data Breach Statistics, identity theft expert, Identity Theft Prevention, Identity Theft Statistics 2010, Identity Theft Statsitics, ITRC, John Sileo, Statistics
According to a recent survey by the Internet Security Firm AVG, more than 8 out of 10 babies worldwide under the age of 2 have some sort of online presence. A staggering 92% of American babies have an online presence compared to 73% of babies in Western Europe. The study covered 2,200 mothers in the UK and eight other industrialized countries. With new technology and social media outlets such as Facebook, MySpace, and Twitter, mothers and fathers are eager to post photos and write about their children – even before the baby is born.
When these children become adults, it will be literally impossible for them to separate from their digital past. I can just see the photos and stories posted when they begin to run for office, try to find a job or meet a partner. Digital memory lasts forever, and it is very unforgiving. Those of us older than about 35 have had a chance to put our bad decisions behind us. Children born today will have every aspect of their life recorded, uploaded, backed up, forwarded and publicized completely without their consent.
Posted in Online Privacy by Identity Theft Speaker John Sileo.
Tags: Babies Online, children, Facebook, identity theft expert, Identity Theft Statistics, John Sileo, Online Behaviors, Online Safety, Online Statistics, Social Networking Speaker, Statistics
