Microsoft has announced that the latest version of Internet Explorer will offer users a new anti-tracking privacy feature. This will help prevent marketing and advertising companies from watching where you surf and what you do online without your consent. Users will be able to set their preferences to prohibit companies from obtaining sensitive tracking information. This is a first step in the right direction – browsers should step up as the first line of defense against unwanted information collection.
This comes at a time where advertisers want to reintroduce the use of deep packet inspection in order to more closely watch and market to consumers online. This method reads and analyzes raw packets of your personal data as they travel across the Internet – for obvious reasons deep packet inspection has been the subject of much controversy. Internet users are becoming more aware that what they do online is not private and are beginning to ask for tools to protect their browsers from spying.
Posted in Cyber Data Security, Identity Theft Prevention by Identity Theft Speaker John Sileo.
Tags: Browser, Deep Packet Inspection, identity theft expert, Identity Theft Prevention, Internet Explorer, Internet Explorer 9, John Sileo, Microsoft Internet Explorer, Spying, Tracking, Tracking Protection Lists, Web Browser Tracking
