When was the last time you checked your privacy settings on your social media profiles? Being aware of the information you share is a critical step in securing your online identity. Below we’ve outlined some of the top social media sites and what you can do today to help keep your personal information safe.
FACEBOOK Social Media Privacy
Click the padlock icon in the upper right corner of Facebook, and run a Privacy
Checkup. This will walk you through three simple steps:
Who you share status updates with
A list of the apps that are connected to your Facebook page
How personal information from your profile is shared.
As a rule of thumb, we recommend your Facebook Privacy setting be set to “Friends Only” to avoid sharing your information with strangers. You can confirm that all of your future posts will be visible to “Friends Only” by reselecting the padlock and clicking “Who can see my stuff?” then select “What do other people see on my timeline” and review the differences between your public and friends only profile. Oh, and don’t post anything stupid!
According to an early 2013 report from ComScore.com, Facebook still maintains the lead for American user engagement for a single web site — averaging a minute short of 6.75 hours per user in the month of Mar 2013. While this number is a decline from the same period in 2012 (with an average of nearly 7.25 hours per user), it’s obvious that American Facebook users spend a considerable amount of time on the site — more than any other social media site — revealing facts both mundane and interesting about their lives — facts that might be of interest to other people and companies, including those with ill intent.
One billion people worldwide use Facebook to share the details of their lives with their friends and may be unaware their Facebook Privacy could be compromised. Trouble is, they also might be unintentionally divulging matters they consider private to co-workers, clients and employers.
Worse yet, they may be sharing their privacy with marketing companies and even scammers, competitors and identity thieves. Luckily, with some Facebook privacy tips, you can help protect your account online.
Here are six ways Facebook could be compromising your private information and how to protect yourself:
1. The new Timeline format brings old lapses in judgment back to light. Timeline, introduced in late 2011, makes it easy for people to search back through your old Facebook posts, something that was very difficult to do in the past. That could expose private matters and embarrassing photos that you’ve long since forgotten posting.
America’s top Privacy & Identity Theft Speaker John Sileo has appeared on 60 Minutes, Anderson Cooper, Fox & in front of audiences including the Department of Defense, Pfizer, Homeland Security and hundreds of corporations and associations of all sizes. His high-content, humorous, audience-interactive style delivers all of the expertise with lots of entertainment. Come ready to laugh and learn about this mission-critical, bottom-line enhancing topic.
John Sileo is an award-winning author and keynote speaker on the dark art of deception (identity theft, fraud training, data privacy, social media manipulation) and its polar opposite, the powerful use of trust, to achieve success. He is CEO of The Sileo Group, which advises teams on how to multiply performance by building a culture of deep trust.
Why You Should Share Facebook Privacy Settings with Friends
A true friend does more than just post updates about their conquests on your wall. They share information with you that makes your life better, even if it isn’t exactly what you want to hear. And you do the same for them. But are your friends unwittingly sharing too much information about you with others (strangers, advertisers, app developers, scammers)? Probably. For example, if they (or you) haven’t customized your privacy settings lately, you are giving Facebook permission to:
Publish your name, photo, birth date, hometown and friend list to everyone?
Indirectly share your restricted data with outsiders through your friends?
Let your friends check you in to embarrassing locations where you aren’t?
Post your Likes as advertisements on friends’ walls using your name?
Authorize Google to index, access and share your information on the web?
While Facebook privacy issues are becoming a concern for most users, you would think that the CEO of Facebook should at least be protected. Apparently that is not the case. Mark Zuckerberg’s Facebook page was hacked last week. The founder of the social networking giant found himself to be a victim of what many users often face, and I hope it prompts him to incorporate more robust security into the fabric of Facebook. In fact, my experience is that people’s willingness to pay attention to privacy and data security goes up exponentially when they have experienced a breach first hand.
Here is what The Guardian had to say about Zuckerberg’s breach:
“Mark Zuckerberg’s Facebook page has been hacked by an unknown person who posted a status update suggesting that the site should let people invest in it rather than going to the banks. The page belonging to the 26-year-old Zuckerberg, the Facebook founder who was named Time‘s Man of the Year in 2010, was hacked some time on Tuesday.” (The Guardian)
Facebook wants a piece of every social interaction you have, which is why they are poised to offer you a free email account, just like Gmail or Hotmail.
Facebook’s newest features (email and eventually a built-in search engine) are aimed at making their website your one-stop shop for all things internet. Rumor has it that at 10:30am PT, Facebook will offer their existing users email addresses. And millions of existing users will take them up on their offer because it will be cool to have a Facebook email account and because we are all in short supply of email accounts to check 24/7. Other sources are saying that Facebook will soon be offering a search engine as well.
According to a Wall Street Journal investigation, Facebook apps are sharing more about you than you think.
The Journal stated in their article, Facebook in Privacy Breach, that many of the most popular applications on the site are transmitting personal information about you and even your friends to third party advertisers and data companies. Apps such as BumperSticker, Marketplace, or Zynga’s Farmville (with over 50 million users) can be sharing your Facebook User ID with these companies. This can give as little information as your name, or as much as your entire Facebook Profile. In some cases, your data is being shared even if you have set your Facebook privacy settings to disallow this type of sharing.
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